Gamification!

Have you heard of gamification? It’s a great technique to build team engagement.

What happens when you want staff to engage in a new initiative? There’s “no time for change!”.

But what happens when the Christmas decoration competition time comes around? Everyone wants to be involved! They work evenings – they come in one the weekend. Why? Because it’s fun!

It’s all about GAMIFICATION! Engaging people by making things fun!

The reality is that people love a competition and they will go to great lengths when something offers the opportunity to have fun.

Did you know that the US military use games in their recruitment process? Candidates play an online game and those who are really good get recruited!

Volkswagen run the Fun Theory programme. The principle behind it is that the easiest way to change people's behaviour for the better is to make it fun. Check it out on YouTube - there are lots of videos demonstrating how it works.

This one is called the Piano Stairs - they made climbing the stairs more fun by turning each step into a note on a piano. Result? More people chose to ignore the neighbouring escalator and climb the stairs!

Or how about the Speed Camera Lottery! The fun idea there was to take a picture of the registration plates of all the cars that are driving past. Those driving over the speed limit got a speeding fine. Those driving within the speed limit had their names entered into a lottery. The winner received a cash prize in the mail, from the pot of money created from the drivers who were caught speeding.

Using techniques from marketing, you can make your change programme more effective by making it fun!